iKey – Intelligent Webkey
iKey – The Intelligent USB Web Key
WeAreUSB is pleased to announce a new product called the “iKey”.
iKey, similar to a webkey, takes the user directly to a website or microsite, but has an added layer of intelligence. Put simply it allows marketing metrics to be comprehensively captured together with a high degree of user experience personalisation.
Web keys are similar to a standard USB flash drive but without memory storage, and as a result are far cheaper than a standard promotional USB – in fact more than 50% lower cost than the smallest memory capacity flash memory drive.
Web keys have been shown to increase response rates of direct mail campaigns to over 20% (compared to 1.2% for standard direct mail).
How does it work?
The user puts the iKey that they have been sent into their PC/MAC, they are then directed to a registration page on your website. This registration page can be as detailed as you like depending on what metrics you would like to gather.
The iKey has a unique ID and once the user registers, it becomes a way of identifying them personally.
The next time the user inserts the iKey and accesses the website, they are welcomed by name and the website back end can then customise the user experience to any degree required.
Remembering what the user looked at each time they used the key, enables you to suggest particular products and services that may be of use, carry out essential market research on new products and services or target specific users with items of interest. The landing page URL can be changed remotely to allow up to date marketing and offers to be targeted.
In tandem with Google Analytics or other analysis software, our data capture can segment and target your data analysis to enable custom reporting tailored to your exact needs.
The Key advantages over a standard web key are:
- MAC as well as PC compatible
- Does not take you through any drop down options but goes straight to the web site. (this is because unlike a standard webkey it doesn’t use standard CD-Rom emulation).
- The unique code allows you to track usage per individual user. It can also be password protected so that once the user has registered they can be allocated a unique password to prevent anyone else using it.
Example Applications
Internet Shopping Vouchers
i-Keys can be given away in store or by direct mail allowing the user to access discounts or free offers that are securely locked to an individual user, all in return for capture of marketing metrics.
Gambling Sites
The iKey can be used to offer a free trial to the site and once a user is signed up can act as a secure way of accessing their account.
Pharmaceutical
In combination with traditional print media the iKey can be used to deliver supporting information to healthcare professionals via the web using secure and personalised access.
Healthcare
Patients can be given an iKey to access their personal information stored on secure websites and remotely updated by their health professionals.
